For approximately a century, the name Chanel has been synonymous with taste and style. For the greater part of its history, the sole purpose behind the Parisian brand’s prosperity was Gabrielle "Coco" Chanel. Chanel's notoriety for driving instead of following was set up ahead of schedule. In 1916, only a couple of years after she opened her first shop in Paris, shopping Chanel made the bold decision to use jersey cloth, at that point an underwear texture, in daywear.
Chanel did not set out to be part of the design press but rather she was interested in designing and making quality clothing with materials that were perfect for every woman. For Chanel clothing, an offspring of the Edwardian Era, an easygoing jumper highlighted an end of all the formal wear that had preceded it. By the 1920s, Chanel fashion was the dear of Paris, and the decade's feeling of style was routinely lumped together with the name. Her scent, Chanel No. 5 (five being her lucky number) launched in 1921. During this time she also created evening ladies maxi dresses to match the quality of the perfume. In 1927, she opened a store in London, and before the decade was over, her designs became well known all over the world.
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